Shiroiya Hotel

Inspired by Sou Fujimoto Architects

We are excited to present our work on the Heritage Tower, a transformative project inspired by Sou Fujimoto Architects that revitalizes the iconic Shiroiya Hotel, a structure from the 1970s in Maebashi, Japan. The redesign features an expansive atrium filled with natural light, accentuated by striking concrete beams that create a rhythmic architectural flow. Our visualization approach emphasizes the dynamic interplay of light, structure, and materiality within this unique space. Using advanced 3D rendering techniques, we captured the essence of the atrium and its remarkable features, including the Lighting Pipes installation by artist Leandro Erlich, which interacts beautifully with the raw concrete elements. Through our photorealistic CGI, we immerse viewers in the architectural narrative, illustrating the harmonious coexistence of contemporary design and heritage.